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Dov Malnik Tomer Feingold – Everything You Need to Know About Branding


Ariel Dorm

Professional web developer and Internet marketing specialist. Specializes in SEO, PPC, SMO, social media, web design and web development.

 
 

Despite being a common word, not many understand the true meaning of branding. The procedure can be very simple or very complicate, but it always unique. Dov Malnik and Tomer Feingold are leading researchers of online trends, including branding. Their work consists of useful tips for beginners and also some advanced techniques for a more experienced audience. In this paper I will sum up some of the main points from their research on branding.

First of all, let’s smash some myths. Branding is not about marketing, though a strong brand can promote a more successful marketing campaign. Branding is about getting a word out there, introducing yourself to potential users online. Any successful work starts with in-depth research of our potential market and what these people are looking for when surfing the web. Next step would be designing your brand accordingly to what is in demand.

Online brand awareness development is different from other types in traditional media sources. Online, company’s website is a key component of the entire strategy. Since you can’t talk to people face to face, other type of conversation is taking place here – between the content on the site and the users. That’s why it is so important to invest in high quality and unique content when creating a website. The design and usability of the site are important too and can influence the outcome of the visit.

Linking your website to company’s social media platforms can also be a good idea, as long as the content on these platforms is unique, representative and interesting. An activity on social media platforms can be a great strategy to promote your brand and let more people get to know your services or products. 


 
 

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